Friday, October 5, 2012

Farm logo!

As I mentioned in a previous post, The Husband and I decided to name our property in Washington State.  We chose the name Wagmore Farm, as it conveys doggy-ness and happiness without taking itself too seriously.  It fits with all things we want the property to be:  (dog) friendly, relaxed & happy.

We still really like the name, and decided to take the next logical step (well, logical if you're a marketing/brand person).  We decided we needed a logo for the Farm.

One day I was yammering away about the property name to a friend at work, and mentioned that now I felt compelled to have a farm logo.  This friend happens to be a very talented designer (graphic design is what he does for a living).  He also likes to do some design that is different from his normal day to day work.  My dog-based farm logo request piqued his interest, so he asked me to pull together some info for him.

Since I tend towards thorough-ness, I prepared a creative brief for him which included samples of other farm logos I liked, where we'll use the logo, color inspiration, etc.  I provided this info to him and during his vacation he whipped up nearly 20 options for me.  I kid you not.  He sent me 2 pdf pages of farm logo options.  I was enamored.  I was overwhelmed.  I was giddy!  Unfortunately all of this choice made it very hard to decide which one was the right one.

We polled friends and family, which got us down to three choices.  I then designed a short discrete choice exercise and roped some friends into completing it when they visited our home.  Then we ignored all of that and chose the one that made us smile the most.

And here it is (well, here's a picture of it on my desktop):




We're both so happy with the logo, and I'm so fortunate to have a friend willing to indulge my quirkiness!  Now we're working on a compatible font choice, blog header, etc.  Hopefully some changes will be coming in the next couple of months!


7 comments:

  1. I LOVE it. You'll need farm T-Shirts and jackets, a grooming apron, long-sleeved denim shirts . . . Your friend is very clever.

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    1. Thanks, Penni! The Husband has big plans for Wagmore swag. My friend even did an embroidery version of the logo for us so we can have it stitched into things. The possibilities are endless...

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  2. Me, too! Love it! (It would be fun to see some of the others too....) Will you have a wood-worker make a nice sign for the end of your driveway?

    The house where I grew up was up on a nice secluded hill. Our last name is Tipton. So my parents named the property Tiptop. 50 years later, my sister owns the place now, and it's still called Tiptop, but of course the sign had to be re-done after so many years. We had horses, so that was the theme.

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    1. Taryn - we are absolutely getting a farm sign! I'm giddy about that, too! Right now looking for someone who can do it. I've found someone via Etsy that I'm chatting w/ right now.

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  3. Very cool to find your site. I am in WA state as well and at the very beginning of my rally world. I love how you break your training down. It is very fun to think about (to me anyway).

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    1. Thanks for the note - I'm glad you enjoy the training posts! Have fun training (and showing?) in Rally. It's probably my favorite canine sport to show in!

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